When the pandemic situation has stabilised, they plan to launch a new Spend-to-Redeem programme, a “staycation” credit reward initiative.īesides, the organisation will launch a large-scale promotional platform called “Open House Hong Kong” when cross-border travel gradually resumes. Some of the short-term strategies include boosting local consumption and encouraging the people of Hong Kong to explore the city. The marketing budget for the 2021/22 financial year of HK$1,138 million, including recurrent funding.
The HKTB is therefore setting aside resources for large-scale promotions so that Hong Kong will stand out against competing destinations.”Ĭheng emphasised that the HKTB would maintain a flexible approach and be prudent in its use of resources while the pandemic continued. “Secondly, we anticipate competition for tourists will be intense once the pandemic is over, with rival markets going to great lengths to bring visitors back. Firstly, we saw a need to offer support to the trade and boost the ambience in Hong Kong, while ensuring the city’s continued exposure on the international stage ahead of the resumption of international travel.
#HONG KONG TOURISM BOARD CAREERS SERIES#
Hong Kong Tourism Board (HKTB) announced its new year work plan, setting out a series of flexible strategies to prepare for the return of tourists and continue support for the local hospitality industry.ĭane Cheng, executive director of HKTB, said, “In formulating our strategies for 2021/22, we focused on two major areas.
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